GREEN

×

EXPO

2027

Theme

Scenery of the Future for Happiness
创造幸福的未来风景

Not 'on the Earth,'

but 'with the Earth.'

Rather than positioning humanity "over" the Earth, this expresses a perspective of standing "with" the planet on equal terms, seeking new ways to shape our relationship for the future.

At GREEN × EXPO 2027, this idea unfolds through flowers and greenery, offering abundant opportunities for inspiration and discovery. The phrase "Let's Go Bloom" embodies this sentiment and invites everyone to be part of that journey.

This Expo is designed not only to evoke the sense of a world exposition or the vision of future urban living, but also to offer an authentic and immersive experience of horticultural culture at its core, along with a profound connection to the Earth itself.

Through these experiences,

the brand message expresses a desire for visitors to

discover ways of engaging with the planet side by side —

not in dominance, but in harmony.

Every visitor

becomes a participant.

There are many ways to experience and interpret this Expo. Each visitor is invited to bring their own sense of anticipation, discover what resonates with them, and take away value in their own unique way.

What flourishes across the venue is not only flowers and greenery, but also the opportunity for every visitor to "bloom" in their own way, guided by their individual perspectives and values.

The phrase "Let's Go Bloom" is also designed as a play on words, echoing the idea of "moving forward into the future."

In English, this concept is expressed as "Bloom of the Future."

不是“为了地球”，

而是“与地球一起”。

不是“为了地球”，而是“与地球一起”，

让人们以平等的视角，找到今后与地球相处的方式。

以2027年国际园艺博览会为契机，

花朵与绿植将成为这一思考的起点，

愿景将凝聚在“去绽放吧”这句口号中而展开。

本次世博会不仅旨在唤起人们对世界博览会或未来城市生活的想象，

更希望以园艺文化为核心，提供真实而沉浸的体验，并感受到与地球本身的深度连接。

通过这些体验，希望参与者能发现与地球并肩相处的方式——是和谐的，而不是支配性的。

每一位到访者，

都是“参与者”。

体验和解读这次世博会的方式多种多样、因人而异。

每位参与者都能带着自己的期待而来，

从丰富的内容中找到触动自己的部分，

并带走属于自己的价值。

在会场中绽放的不仅是花朵绿植，

更是每一位参与者能够以自己的视角与价值观，

用各自的方式“去绽放”。

Co-adaptation

共生

Harmony with nature

与自然共生

Introducing the power of nature, we propose to the world the foundation for sustainable, safe, and attractive cities through green infrastructure.

向世界提出如何通过融合自然力量的绿色基础设施，创造一个可持续、安全、有魅力的城市基础。

Co-existence

共存

Co-existence through greenery and agriculture

通过绿化和农业实现共存

While learning from the spirit of Japanese agriculture, we propose a model for Green Communities where people share and support each other through greenery and agriculture.

借鉴日本传统农业精神，探索一种让人们通过自然和农业互相分享和支持的“绿色社区”模式。

Co-creation

共创

Creation of new industries

创造新产业

We propose creating and nurturing industries that generate new value, such as adding high value to horticulture and agriculture, creating new technologies and varieties, and expanding the life sciences sector through collaboration across different industries.

培育能够创造新价值的产业，例如提升园艺与农业的附加值、开发新技术与新品种，以及通过跨行业合作拓展生命科学领域。

Co-operation

共助

Resolution through co-operation

通过合作解决问题

By engaging in mutual communication, exchange, and sharing with a diverse range of people, including domestic and international companies, educational and research institutions, and citizens, we aim to contribute to the realization of a society that values multicultural coexistence, friendship, and peace, and respect for diversity.

通过与企业、教育科研机构及广大民众等各界人士开展双向沟通、交流与分享，为实现一个重视多元文化共存、友好和平以及尊重多样性的社会做出贡献。

5 Villages

五大园区